freelance creative art direction
This was a nice online-campaign to get more teenager doing the driver-license earlier, that they can drive a car ,accompanied by an adult, from day one after their 17th birthday. Benath social media posts and memes. posters and brouchers, the content was spread by famous youtuber and a flanked by a prize game withe the celebs Johannes Strate, leadsinger of the band Revolverheld, and the well known TV host Janin Reinhardt.
client: Deutscher Verkehrssicherheitsrat
art direction: Marc Tebart